question

If the conversion events are greater than the number of views in an A/B Test, then there is something wrong with the events that are chosen to be the views and conversion events and the A/B test results will be meaningless. A/B testing does not track on a per user basis, your app would need to track that too if you want to track per user. If you want to track per user for a period of time, you would have to add the logic to your app that makes sure that a view and potential conversion event is only recorded once per user for the period of time (a cool-off period). This will allow for users who make multiple view-conversions in a given time period not to influence your overall result because they would only be counted once in that time window.

Thanks Doug!