question

> I'm a bit confused as to why you limit colour > selections to 5 per design? My understanding is that the restriction is due to experiments and tests with groups of customers that show that having too many color choices available leads to reduced sales, due to customers being "overwhelmed" by choices. I believe someone coined the term "choice paralysis" or something similar. The idea is that the customer sees 15-20 shirt color choices and somehow their brain freezes up and they leave for another website instead of completing the sale. Personally I think it's nonsense, and I'd MUCH rather see 15-20 color chips and play around with them to see preview images of the different colors on the shirt I'm considering buying. I can't imagine a customer who wouldn't agree, and all other major POD vendors allow all available color choices for a given design, but apparently Amazon believes in the research, so we're seriously limited in how many shirt colors we can offer for one design. .

Thanks for the reply seems weird to me. I've sold some original shirts in colours I would never of imagined - red and green being most popular. Colours I don't use in new shirts when I'm limited. I also see alot of people asking for pink. Another colour that would be cool across the board. Better to let people make their own minds up I say.

I have sold a fair amount of shirts online, enough at least to start to see what sells generally across the board - although a specific niche might require a certain colour. Black is streets ahead of anything else, white sells virtually none, which is strange when you see how many designs are offered on white only. I agree that offering too many colour choices is detrimental to sales, which would seem contrary to what one might expect, but it is what it is.

Thanks for the useful insights based on experience, MM. .

Pink is "the" color for my target audience. I can't wait until they add pink!

I had not realised that Pink is not on offer, it should definitely be included rather than some of the other far less desired ones. I pretty much stick to Black and Navy only, as I know this will account for 90%+ of sales even if other colours are offered. I found a couple of lists I have from top selling platforms and these were their best sellers - this is based on a huge number of vendors and products sold, not my sales: Male: BLACK NAVY ROYAL BLUE Female: BLACK NAVY PURPLE PINK (Deep, not Light) Other colours that sell, such as Red/Green/Dark Gray do so in much smaller quantities and would probably sell in another colour if not available in that one. Sales of White are negligible and generally not worthwhile, as it usually means creating a separate design with colour of text in black for example. My preference is to keep choice simple, with just Black and Navy and if I add anything because of a niche or female audience then Royal/Purple/Deep Pink. Captain Bourbon, thanks for your comment :-)