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Josh Arnold avatar image
Josh Arnold asked

Getting extremely low CTR. Also, how to control the type of ads shown?

Hello everyone, I switched to Amazon Mobile Ads for the Kindle Fire promotion. However, what I have noticed is that while my requests have shot up quite a bit (which may also be due to my app increasing in popularity since I started Amazon Mobile Ads) my CTR is very very incredibly ridiculously low. My CTR for lifetime of Amazon Ads is 0.05%!!!!! That is only 1 click for every 2000 requests! This is extremely disappointing. On Admob, I was able to get anywhere from 20-50% CTR on good days. I know on Admob I am able to set my app category and customize the ads that are displayed on my app to help make sure that my app gets the most likely to be clicked on ads. However, I have not seen anywhere in the Amazon Ads to do this same thing? I looked all over into the AdTargetingOptions section of the API, yet all I saw was an Age, Gender, and CPM Floor setting. I saw mention of "advanced targeting options" but could not find any list of available key/value pairs that I could use! If advanced targeting options is the answer to my problems, where on earth do I find the list of available advanced options?!
mobile ads
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Sujoy@Amazon avatar image
Sujoy@Amazon answered
Hi Josh, Thank you for your detail query. We have just raised the query to the appropriate team. I will post back shortly.
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Sujoy@Amazon answered
Hi Josh, Can you send us the name and id of the app you have integrated with Mobile Ads through ContactUs( https://developer.amazon.com/help/contactus.html)? Please mention about this thread url ( https://forums.developer.amazon.com/forums/post!reply.jspa?threadID=1430) in the ContactUs case. We would like to investigate the reason of low CTR in your app.
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Josh Arnold avatar image
Josh Arnold answered
Will do! Can you answer my other questions? Is there any way for me to setup what types of ads are displayed via advanced options or anything?
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Sujoy@Amazon answered
Hi Josh, I received your ContactUs. Will continue conversation there..
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Josh Arnold avatar image
Josh Arnold answered
Sujoy, I have not heard anything yet. I realized I forgot the app key and name, so I just submitted another contact us with that info and this thread URL. Thanks!
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Sujoy@Amazon answered
Hi Josh, We have escalated your issue to appropriate team and still waiting for their response. Right now we only support "floor price" as advanced targeting option. Sorry for the inconvenience.
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Sujoy@Amazon answered
Hi Josh, I have sent you a mail to your registered mail id. Please reply it. Thanks.
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Sujoy@Amazon answered
A small correction in regards of previous post. We do currently support lat/long (geo location) and gender as advanced targeting option in mobile ads.
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StereoMatch avatar image
StereoMatch answered
Is there any way to setup a list of products that should be advertised within ads ? That is, if we have identified that the app has a certain user demographic or for which certain product niche will be better fit, can we setup a way to just show ads from that list ? I suppose with Admob House Ads one could do the same thing - one for each product - but not sure if that is allowed by Google (i.e. to link to anything other than your own apps - for example you cannot promote another developer's apps this way). I suppose Amazon has this concept of lists - could point to a list (and that would have the associate id so that we are credited with any associates revenue ?). Other than that was is the best way to integrate - setup an HTML file (what format should it be ?) - that has links to products - and then in-app do the conversion using the suggested code by amazon - to get links which include the associates referral code ? Amazon has not provided any good place where Google Play developers can easily see the issues that need to be handled. Plus there is some confusion regarding doing the same thing via: - Amazon Ads - Amazon Associates - direct linking to products - Amazon Associates - whether one should show product within the app ? Another thing not clear is how the concept of "24 hour cookie" for the Amazon Associates program (which is understandable for web browser/desktop environments) translates to mobile use: - if we do direct linking and user opens a product page in his browser on his android phone - then the cookie lasts for 24 hours within that web browser (but won't be applicable if he opens up his Amazon app) - how do we ensure users are directed to Amazon app (instead of the browser) - perhaps the likelihood that user has Amazon app installed is less ? The commission of 5% means that an app ad (which can earn up to $1.00 per app install sometimes) - would require equivalently on amazon that user purchase a $20 product. The question to ask is: is it more likely that a user will download a (free) app, or whether they will PURCHASE a $20 product from Amazon ? Out of 1000 Daily Active Users, which is more likely. It is clear that the purchase likelihood is much less. And the commission is not in keeping with the industry standards for digital products. Sure if the products are houses on sale, the advantage goes to Amazon (some house related apps could possibly benefit from that). In order to optimize this, an app COULD try to tailor the products on offer to suit their user demographics. However, how does one setup a banner ad that cycles through the apps you have chosen to display in your app ? How do I make that appear in an interstitial ? As it stands, the only way I have understood to easily do this is to do direct linking to apps - or to construct a webpage which gets shown in a WebView in your app. Even then it is not clear how the "24 hour cookie" thing translates over to this (i.e. your Amazon Associates revenue referral code). Thanks for any insight into this.
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