This morning I received an email from Amazon asking me to verify if my apps are child-directed or not under COPPA. I read their email and the COPPA FAQ site and from the looks of it, apparently Amazon won't allow ads on any apps for kids, period, even though COPPA says we can make privacy policies and require parents to approve any personal information use. Am I right in this interpretation? This would really stink if so- half of my apps are for kids, but I don't use or collect any information in the app itself, but I believe Amazon's Ads API does...but I really like the Amazon CPM I get! Why doesn't Amazon's SDK use a "child-directed" parameter like AdMob?
https://developers.google.com/mobile-ads-sdk/docs/admob/additional-controls#coppa-setting If they don't, then I'll be forced to switch _back_ to AdMob for my apps :( Does anyone else have a better understanding of this? Can anyone from Amazon comment with additional details?
Thank you for your inquiry regarding COPPA. The definition of what can be considered an app directed at children comes from the FTC, not from Amazon. We at Amazon are not able to interpret these guidelines for you nor can we provide legal guidance. Please refer to the FTC guidance and FAQ for any further information.