question

Nguyen Ba Thanh avatar image
Nguyen Ba Thanh asked

eCPM dropdowns to $0.45, is that normally?

Hi, Recently my eCPM dropdown to $0.45, previous time (before 1/1/2016), it's normally as $2-$3.5. Anyone is same to me? I dont know why it happens to me. So sad! :(
mobile ads
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1 Answer

Levon@Amazon avatar image
Levon@Amazon answered
Hi Nguyen, Welcome to the dev forums and thanks for posting! Yes, it is normal for the rate to fluctuate. Please note that the Amazon Mobile Ad Network is comprised of many advertisers and publishers. Various advertising campaigns move through the network which can result in a fluctuation in your monetization. If you notice a change in your eCPM or fill rate, please review your app to ensure your app is accepting ads from Amazon. More information can be found here: https://developer.amazon.com/public/apis/earn/mobile-ads/docs/faq.
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