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K. Rogoway avatar image
K. Rogoway asked

App for Kindle Only

Is there any plan to allow developers to target our apps ONLY for the Kindle? There are a number of valid reasons to target just the Kindle. When we look at our sales on small format devices they are considerably lower than for tablets. Because of this we would like to have different versions for small format devices and the Kindle Fire. This would help the Kindle become more competitive with other tablets like the Nook and iPad.
fire tablet
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WiredCoach avatar image
WiredCoach answered
Ditto. I want to be able to sell our apps ONLY for the Kindle Fire. We use a game engine (Unity 3D). The Android versions that it puts out work fine with the Kindle Fire. But we cannot test on all the Android phones. We already got one review that said our first app didn't work on such and such device. Even if we had all the Android phones ever manufactured, we still couldn't do anything about it if the Unity engine output doesn't work with a particular phone. When we get a review like that, it really hurts the credibility of our company. The Kindle Fire is selling well, and our app sold 10 times the volume here on the Amazon Appstore than it did on either iOS or Nook. (Regarding iOS, that's because the discoverability of apps is much better in the Amazon Appstore.) So we want to just make our app available for the Kindle Fire.
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Chirag@Amazon avatar image
Chirag@Amazon answered
Thank you for your assistance in ensuring your apps are compatible with Kindle Fire. As a general rule, we ask that you modify your existing app binary to be compatible with Kindle Fire rather than create a distinct version of your app for Kindle Fire. Our goals are to maintain a unified discovery experience for your app within Amazon and to ensure that customers who purchase your app on Kindle Fire will be able to enjoy it on other Android devices registered to their Amazon.com accounts. However, if technical circumstances require you to create a distinct version of your app for Kindle Fire, you must indicate that your app is Kindle Fire-only when you submit your app. To do this, you should 1) ensure the title of the app includes “Kindle Fire Edition” in parentheses, e.g. My App (Kindle Fire Edition) AND 2) include in the test notes field that your app is created only for use on Kindle Fire.
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StephenC@Amazon avatar image
StephenC@Amazon answered
If you are submitting a binary exclusively for Kindle Fire, make sure to indicate "Tablet" in the "Form Factor" field when you create a new App entry in the App Distribution Portal.
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kboily avatar image
kboily answered
Thanks a lot, that's exactly the information I was looking for. I'm wondering, will the app appear if the Amazon App store is visited from a non-kindle fire Android device or will it simply fail to install? Thanks again Message was edited by: kboily
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StephenC@Amazon avatar image
StephenC@Amazon answered
Hi -- The app will be available on non Fire Devices as well. The idea is that a customer may want to purchase the title on their phone (for example), then use it on their Fire at a later time. We also do not prevent those apps from being installed on non-Fire devices, nor do we prevent the app from running. The behavior of the app is up to the app developer.
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