I had tried posting this to the Feedback section of the Forums, but nothing that is posted there is showing up. Sorry for the repost if it does finally appear in that section. Is there any plan to allow developers to target our apps ONLY for the Kindle? There are a number of valid reasons to target just the Kindle. When we look at our sales on small format devices they are considerably lower than for tablets. Because of this we would like to have different versions for small format devices and the Kindle Fire. This would help the Kindle become more competitive with other tablets like the Nook and iPad.
When you submit your app for approval there are check boxes for non amazon devices( android) and the kindle series. All you have to do is select the kindle check boxes and leave the android blank. Hope I helped.