Currently, if a shirt is uploaded, it goes into the following category path: Clothing, Shoes & Jewelry: Novelty & More: Clothing: Men's/Women's
The shirts are given a rank in the general "Clothing" category on the ranking charts, but there is no way, via the ranking charts, to view graphic/novelty tee rankings or to view Amazon Merch rankings.
As some Amazon veterans might know, not every single category on Amazon has a bestseller's page. Notably for the Amazon Merch crowd, there is no Bestsellers category for either Graphic/Novelty T-Shirts or for Amazon Merch.
Amazon Merch is also missing a landing page for users interested in buying Amazon Merch. Many other Amazon exclusive/focused platforms (e.g. Kindle Singles, Kindle Worlds, Launchpad, Underground) at least have a landing page where people can browse the products available through this programs. Example, if I wanted a cool new toy for a kid for Christmas, I could go to Launchpad, browse, and pick a toy out. If I wanted a cool graphic shirt available via Amazon Merch? No such luck. If you search for "launch pad" on the Amazon storefront, it shows a banner ad leading to the launch pad landing page (https://www.amazon.com/b?node=12034488011). The same thing happens for Amazon Underground and Kindle Singles if you search for "underground" or "kindle singles", but no such node/landing page banner ad appears when one searches for "merch", "amazon merch", etc.
The women's clothing rankings doesn't even have an option to view bestselling "T-Shirts", while the men's category does. For women, the categories are Clothing>women>Tops & Tees> Blouses & Button-Down; Henleys; Knits & Tees, Polos, Tanks & Camis, Tunics; Vests. Knits & Tees includes a variety of items that are not t-shirts, for example, jersey material fashion tops,. There is no women's category for women's T-Shirts on the bestseller charts.
The men's bestseller charts are still lacking. The bestseller categories go Clothing>Men>Shirts>T-Shirts, but this category includes plain shirts and undershirts, and there is no option to look specifically for bestselling graphic or novelty tees.
Every major shirt site has a way for users to see what shirts are "trending", which is essentially what the bestsellers (and Hot New Releases) charts show: what items are being purchased the most within a certain timeframe. Amazon is noticeably lacking this key feature. Including "Amazon Merch" and "Novelty/Graphic T-Shirts" as bestsellers categories would allow users to find shirts easier. Helping users find items easier = making more sales. It's that simple.
In sum:
- please make a specific Amazon Merch store category, so they can easily find Amazon Merch
- please make a graphic/novelty t-shirts bestsellers page, so users can see what is trending and make more impulse purchases
- please make an Amazon Merch landing page for buyers, so they can easily find Amazon Merch
