This has been mentioned already many times by multiple users and seems to be a critically missing component to the Merch Manage page. We need a unique identifier visible on the Manage page, which is the ASIN. Any programmer / coder knows the importance of this.
Easy example; I use Amazon Ads. When a product is removed due to no sales, I have no idea what the ASIN is. The product name alone helps, but many ASINs share the same product name.
Another example; Being able to use the Search command to find the ASIN. Needs no explanation.
Please add this feature.