Example phrases are part of a skill's description and are therefore visible to all users who search for your skill in the Alexa Skill Store. They can help your customers get a better understanding about the functionality of your skill by providing some sample requests. For that reason, all your chosen example phrases must provide an accurate and working user experience.
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A good example phrase:
- Provides a contextualized response to the user's request and can be used to provide more information about the potential features of your skill
- Is not erroneous or irrelevant and provides understandable responses for your customers
- Is completely modeled on your existing sample utterances to minimize any recognition problems
- Is free of errors to avoid any kind of confusion or misunderstandings
- Uses an appropriate volume if audio playback responses are part of your skill
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Make sure that all your example phrases meet the listed requirements above. Keep in mind that any other mentioned sample phrase in your skill's description must provide a valid user experience as well.
Check out this blog post for more details on example phrases: https://developer.amazon.com/blogs/alexa/post/74d0ed59-ad4f-470a-abcf-d37c10a1dfd6/crafting-great-example-phrases-that-meet-certification-requirements
