Amazon is excited to announce the general availability of simple setup for Wi-Fi and Zigbee devices, and a developer preview of simple setup for Bluetooth devices. With simple setup, you can enable many customers to securely connect your devices to their home networks by merely powering up your device. As a result, your customers can take advantage of your products more quickly - and you can reduce customer frustration, service call-in rates, and product returns. Since announcing the Frustration-Free Setup initiative last year, we’ve included simple setup in multiple Amazon devices. We’ve seen higher customer satisfaction, including a 4.5-star rating on the Amazon smart plug.
Read more on our blog post.