Summary: Absolutely not! There is no requirement to integrate Amazon Mobile Ads to promote your product, but it does offer some fantastic benefits should you choose to advertise your product within your app.
We have created this promotional platform using Amazon Mobile Ads as a detailed method for capturing and tracking your audience and CTR (click-through rate). By creating a new promotion within the Merch by Amazon portal, you will have access to analyzing your creative's performance over time, including number of impressions, detail page views, CTR and the amount of attributed revenue each promotion has generated. This can prove to be an invaluable tool in evaluating the success of each individual campaign.
