Summary:
The Amazon Mobile Ads API can be used alongside other ad networks. The secondary ad network is effectively being used as a contingency plan. In the event that an Amazon Mobile Ad is not filled, another ad network can be used to take its place. This practice should lead to a higher overall fill rate and additional revenue. Most ad networks support the ability to handle a no fill event, allowing developers to daisy chain several ad network together.
Additional information on how to use Amazon Mobile Ads with other ad SDKs can be found here:
Android: https://developer.amazon.com/public/apis/earn/mobile-ads/docs/with-other-sdks.
Keywords: Mobile Ads, fill rate, ad network
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