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Alexa in Spanish

According to Wikipedia Spanish is the second language by number of native speakers (5.85% of world population), followed by English (5.52%), while German ranks 11th with 1.39% of world population. Nevertheless Germans can talk to Alexa in their own language. Adding Spanish language support would just seem sensible since there is an Amazon.es website alongside a German Amazon.de, not to mention the large number of Spanish speaking individuals in the US.

Although English acts worldwide as a lingua franca, the very concept of Alexa points to the convenience of addressing an Echo device as a personal assistant without adding the stress of a foreign language. If the device is not easy to address in the user's native language there seems to be no point in the very existence of Alexa, the user could just sit down and get on the Internet with a tablet, a smartphone or a PC. Alexa's main point is convenience.

I have little doubt a team of volunteers could be set up in order to address the necessary linguistic issues, and I guess Amazon could be quite interested in expanding the Echo market to Spain and Latin America. The demand is out there, it's just a matter of providing the adequate supply.

Any thoughts?

alexa skills kitalexa voice servicealexa dev days
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Keep preaching it until they realize that today’s U.S. multicultural market, where what was once considered to be a “niche” opportunity like the U.S. Hispanic population today is 59 million strong, generating purchase power levels north of $1.5 trillion a year. With an expected 100 million U.S. Hispanics by 2050, it's imperative that companies gain their brand loyalty now. see the research about Google, Procter & Gamble, Mcdonalds, Pepsi and Verizon mobile.

See 2012 Univision survey https://corporate.univision.com/#axzz1sPTow44U

Also the Hispanic community is more loyal to companies that show interest in their input hence the buying power is directed to those companies. $$$

See https://www.thinkwithgoogle.com/consumer-insights/us-hispanic-market-digital/

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Jamie Grossman avatar image
Jamie Grossman answered

Unfortunately, we cannot comment on future plans, but I'd suggest keeping an eye on our developer blog here where we will post any updates regarding the matter.

Regards,

Jamie

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"Unfortunately" you lose on a $1.5 Trilliion ($1,500,000,000,000.00) dollar annual opportunity.

What do you think the shareholders will think about that?

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es simple ,si no habilitan el idioma espàñol , compraremos google home que segun se comenta para fin de año hablara español y perderan uno de los mercados mas grandes del mundo en cuanto a usuarios de habla hispana

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