This is a question for other publishers using Amazon mobile ads. Have you noticed a steady decline in CPM and fill rate this summer?
I have seen a drop on iOS from around 30% fill rate to 10%, and CPMs cut down to 1/3 of what they were in May.
Just trying to get a sense whether it is just me or if others are experiencing the same thing.
@HappiFunBall Is this still the case for you? I've seen a sustained drop in fill rate and eCPM this year, it means earning are roughly half what they were last year. I expect it's due to the current economic climate and reduced ad spend but I'm not sure. Hopefully it'll pick up in the run up to the festive period.
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