When driving traffic to a product or brand page, there is no way of knowing which sources of traffic are doing the best job of delivering sales.
GIVE US CONTEXT - (tell us about the current experience)
I'm currently driving traffic from multiple sources, both paid and free. However, currently, in the reporting, there is no indication of the source of traffic that led to sales.
PROVIDE DETAILS - (tell us what you are looking to change)
Would like to be able to pass in trackable utm_source, utm_medium, utm_campaign, utm_content, utm_term (for example) params in the URL when driving traffic to Amazon.
DESCRIBE THE IMPACT: (how would it change your experience)
When viewing sales, merch creators would be able to see the source of the traffic for each sale, and be able to report on sales by source.
This would allow creators to better manage and optimize marketing budgets, push more money into channels / creative that drives the most sales, and generate more money for both Amazon and merch creators.