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Reach More Customers

Pass signals that Alexa can consider for name-free requests

Use the NFI Toolkit (preview) to provide Alexa with additional signals about common requests your skill can handle. Identify alternate launch phrases customers might use to launch your skill and specific intents that Alexa can consider when routing name-free requests.

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Included with the NFI toolkit preview, you can now see how your skills are invoked

The skill analytics dashboards now include details about how customers arrive to your skills. With this, you can improve the experience by adding and refining how you make use of name-free invocations, Quick Links for Alexa, and more..

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You can now understand how customers behave in your skill with Customer Behavior analytics

Customer Behavior Analytics help you understand when customers leave a skill early, barge-in when Alexa is speaking, or ask for things your skill cannot fulfill to futher improve the customer experience.

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Customers can launch your skills by clicking a link from your mobile app, website, or online ads

Quick Links for Alexa allow you to drive traffic to your skills from websites and mobile apps with Quick Links for Alexa (beta) and deep-link to specific content in your skills to allow customers to do a partiular task.

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Custom tasks (beta) let you expose skill functions outside your skill

Create custom tasks that can be called from Quick Links for Alexa, direct connections (preview), alarms, and more.

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Customers can now find and purchase ISPs on Amazon.com

Customers can now make in-skill purchases via Amazon.com in addition to via voice. This provides another option for customers during the purchasing experience, and allows you to market your premium content with a direct link that customers can use to buy.

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Customers can now purchase ISPs on Echo devices with screens

Customers can now make in-skill purchases on Echo devices with screens in addition to via voice. This provides another option for customers during the purchasing experience, and allows you to market your premium content with a direct link that customers can use to buy.

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